The rapid changes in legacy sports brands
San Diego State inspired an NBA arena, Juan Soto chose the Mets over the Yankees, college football has new championship contenders. Man alive, times are a changin'
By design, it usually takes me awhile to get to the point in these essays, so let’s get to the theme right away. It’s about the changing of the guard in “legacy sports brands” that’s taking place right now across multiple sports.
We’ll begin with some not-so-humble bragging about San Diego State, my beloved university.
A recent story in the Wall Street Jo…
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